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Toronto Zoo Advertising Campaign

As a person who desperately wanted to have many pets of my own, I wanted to make a campaign that combined my love of animals with the message of going to the zoo at any age! Using The Toronto Zoo's iconic green, modern typefaces and use of quadratic shapes, the following ad campaign aims to highlight what the Toronto Zoo has to offer while appealing to the general public!

I actually ended up submitting this campaign into the student national advertising challenge competition! While I did not get the gold, I did end up being satisfied with the overall message and look of this advertising campaign!  

Where the magic happens!
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